1l444 Privacy Policy — How We Protect Your Personal Data
Your privacy matters to us. This policy explains exactly what data 1l444 collects, why we collect it, and how it is kept secure on our Bangladesh platform.
1. Introduction
This Privacy Policy ("Policy") describes how 1l444 ("we", "us", "our") collects, uses, stores, and protects personal information provided by users ("you", "your") of the 1l444 platform at https://1l444.pro (the "Platform"). This Policy applies to all users of the Platform, including registered account holders and visitors who browse the Platform without registering. By using the Platform, you consent to the data practices described in this Policy. If you do not agree with this Policy, please do not use the Platform.
1l444 is committed to protecting the privacy and security of your personal data. We process personal information only for the purposes described in this Policy and in accordance with applicable data protection principles. This Policy is written in plain English to ensure it is accessible and understandable to our players across Bangladesh, including those in Dhaka, Chittagong, Sylhet, Rajshahi, Khulna, Barisal, Rangpur, Mymensingh, and Cox's Bazar.
🔑 Our Privacy Commitments
All data transmitted to and from the 1l444 platform is protected by 256-bit SSL encryption as standard.
1l444 does not sell, rent, or trade your personal information to any third party for their own marketing purposes.
You have the right to access, correct, or request deletion of your personal data held by 1l444 at any time.
Players may request deletion of their personal data upon account closure, subject to legal retention obligations.
We use essential and analytics cookies. You can manage cookie preferences through your browser settings at any time.
For any privacy-related questions or data requests, contact our support team at [email protected] — available 24/7.
2. Information We Collect
1l444 collects personal information through three primary channels: information you provide directly when using the Platform, information generated automatically through your use of the Platform, and information received from third-party service providers. The specific categories of information collected are detailed below.
Information You Provide Directly:
- Registration data: full legal name, date of birth, email address, mobile phone number, and residential address in Bangladesh.
- KYC (Know Your Customer) documents: National Identity Card (NID), passport, driving licence, and proof of address such as a utility bill or bank statement.
- Payment information: mobile wallet identifiers (bKash, Nagad, Rocket, Upay numbers), bank account details where bank transfer is used. 1l444 does not store full card numbers or payment credentials beyond what is necessary for transaction processing.
- Customer support communications: any messages, emails, or support tickets you submit to the 1l444 support team, including their content and metadata.
Information Generated Automatically:
- Device and technical data: IP address, device type, operating system, browser type and version, screen resolution, and mobile carrier (Grameenphone, Robi, Banglalink, Teletalk, etc.).
- Usage data: pages visited, games played, betting history, session duration, timestamps of activity, and navigation paths through the Platform.
- Cookie and tracking data: see Section 5 (Cookies & Tracking) for full details of the cookies and similar tracking technologies used on the Platform.
Information from Third Parties:
- Payment processors: transaction confirmation data from bKash, Nagad, Rocket, Upay, and banking partners, used to verify deposits and process withdrawals.
- Fraud prevention and KYC verification services: identity verification results from third-party KYC providers used to confirm player identity and age.
- Analytics providers: aggregated and anonymised data from analytics tools used to understand how users interact with the Platform, to improve performance and user experience.
3. How We Use Your Information
1l444 uses personal information collected from players only for the following purposes. We do not use personal data for any purpose beyond those listed below without first obtaining your explicit consent:
- Account creation and management: to register your account, verify your identity and age, and maintain your account settings, preferences, and responsible gaming tool configurations.
- Payment processing: to process deposits via bKash, Nagad, Rocket, Upay, and bank transfer, and to process withdrawal requests to your verified payment method. Payment data is shared with our payment processing partners only to the extent necessary to complete the transaction.
- Customer support: to respond to your enquiries, resolve disputes, and process requests including KYC submissions, account closure requests, and responsible gaming tool activations.
- Legal and compliance obligations: to comply with applicable anti-money laundering (AML) requirements, age verification requirements, and any other legal obligations applicable to 1l444's operations.
- Fraud prevention and security: to detect, investigate, and prevent fraudulent transactions, account takeover attempts, money laundering, collusion, and other prohibited conduct as defined in our Terms & Conditions.
- Platform improvement: to analyse aggregated and anonymised usage data to improve the performance, reliability, and user experience of the Platform for players across Bangladesh.
Where 1l444 intends to use your personal data for direct marketing purposes (such as promotional emails or SMS notifications about bonuses and seasonal offers), we will obtain your prior consent and provide a clear opt-out mechanism in every communication. You may withdraw your marketing consent at any time by contacting [email protected].
4. Legal Basis for Processing
1l444 processes personal data on one or more of the following legal bases, depending on the specific processing activity:
| Legal Basis | Processing Activities Covered |
|---|---|
| Contract performance | Account registration, payment processing, withdrawal handling, customer support, KYC verification. |
| Legal obligation | AML compliance, age verification, fraud investigation, regulatory reporting obligations. |
| Legitimate interests | Fraud prevention, platform security monitoring, analytics for platform improvement, responsible gaming monitoring. |
| Consent | Direct marketing communications, optional cookies and analytics beyond essential functionality. |
5. Sharing Your Information
1l444 does not sell, rent, or trade your personal information to third parties. We share personal data only in the following limited and controlled circumstances:
- Payment service providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, and other payment partners receive only the minimum data required to process your transaction (typically your wallet number or bank account reference and the transaction amount).
- KYC and identity verification providers: third-party identity verification services receive identity document images and personal details for the purpose of age and identity verification only. These providers are contractually bound to process data only for verification purposes and not to retain or use it for any other purpose.
- Fraud prevention and AML compliance services: where required to meet anti-money laundering obligations or to investigate suspected fraudulent activity, 1l444 may share relevant account and transaction data with fraud prevention services or with relevant law enforcement or regulatory authorities.
- Game technology and platform service providers: game providers (Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, Microgaming) may receive anonymised or pseudonymised session data to ensure correct game functionality, RNG integrity, and fair play compliance. These providers do not receive your personally identifiable information beyond what is required for session authentication.
All third-party service providers engaged by 1l444 are subject to contractual data processing agreements that require them to process personal data only on 1l444's documented instructions, to implement appropriate security measures, and not to sub-process or transfer data without prior written consent from 1l444.
6. Cookies & Tracking Technologies
1l444 uses cookies and similar tracking technologies on the Platform to ensure correct functionality, improve performance, and understand how players use the site. A cookie is a small text file stored on your device by your browser when you visit a website. Cookies do not contain executable code and cannot be used to install software on your device.
The categories of cookies used by 1l444 are as follows:
- Strictly necessary cookies: these cookies are essential to the operation of the Platform and cannot be disabled. They include session authentication cookies (which keep you logged in during your session), security cookies (which protect against CSRF and session hijacking attacks), and preference cookies (which remember your language and display settings).
- Analytics cookies: these cookies collect anonymised data about how users navigate the Platform — pages visited, time on site, game categories accessed, and referral sources. This data is used in aggregate form only to improve the Platform's performance and content for Bangladesh players. Analytics cookies are not strictly necessary and may be disabled via your browser settings without affecting core Platform functionality.
- Fraud prevention and security cookies: these cookies support our fraud detection systems by flagging unusual device behaviour, tracking failed login attempts, and identifying potentially compromised sessions. They are strictly necessary for platform security and cannot be disabled.
You can manage or delete cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform — for example, disabling session cookies will prevent you from remaining logged in. 1l444 does not use third-party advertising cookies or cross-site tracking cookies for behavioural advertising purposes.
7. Data Retention
1l444 retains personal data only for as long as it is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention periods apply: account registration data and KYC documents are retained for the duration of your account and for a minimum of 5 years following account closure, to comply with AML and record-keeping obligations. Transaction records (deposit and withdrawal history) are retained for a minimum of 5 years from the date of each transaction. Customer support records are retained for 2 years from the date of the last interaction.
Upon account closure, 1l444 will delete or anonymise personal data that is no longer required for legal or compliance purposes within 90 days of the account closure date, except where a longer retention period is required by applicable law or where the data is required in connection with an ongoing investigation or legal proceedings. You may request deletion of your personal data by contacting [email protected] — requests will be reviewed within 14 working days.
8. Data Security
1l444 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction. Our security measures include: 256-bit SSL/TLS encryption for all data transmitted between your device and the Platform; encrypted storage of sensitive personal data and payment credentials at rest; role-based access controls ensuring that only authorised 1l444 personnel can access personal data, and only to the extent required for their specific role; regular security audits and vulnerability assessments of the Platform's infrastructure; and two-factor authentication (2FA) available to all account holders as an additional layer of account protection.
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 1l444 will notify affected users as soon as practicable following the discovery of the breach. Notification will be provided by email to the address registered on your account and will include a description of the nature of the breach, the categories of data affected, the likely consequences, and the measures 1l444 has taken or proposes to take to address the breach.
9. Your Privacy Rights
As a 1l444 player, you have the following rights in relation to your personal data. To exercise any of these rights, please contact [email protected] with your request. 1l444 will respond to all verified data rights requests within 30 days of receipt:
- Right of access: you have the right to request a copy of all personal data held by 1l444 about you, including the categories of data held, the purposes for which it is processed, and any third parties with whom it has been shared.
- Right to rectification: you have the right to request correction of any inaccurate or incomplete personal data held about you. Where personal data has been shared with third parties, 1l444 will notify those third parties of the correction where practicable.
- Right to erasure (right to be forgotten): you have the right to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you withdraw consent (where processing is based on consent), or where the data has been unlawfully processed. This right is subject to legal retention obligations — 1l444 may be required to retain certain data for AML, KYC, or legal proceedings purposes even after an erasure request.
- Right to restriction of processing: you have the right to request that 1l444 restrict the processing of your personal data in certain circumstances, such as where the accuracy of the data is contested or where processing is unlawful but you do not wish the data to be erased.
- Right to object to marketing: you have the absolute right to object to the processing of your personal data for direct marketing purposes at any time. Upon receipt of an objection, 1l444 will immediately cease sending marketing communications to you.
To exercise any of the above rights, email [email protected] with the subject line "Data Rights Request" and clearly state the right you wish to exercise and the specific data it relates to. 1l444 may ask you to verify your identity before processing a data rights request to ensure we do not disclose or delete data belonging to another person.
10. Children's Privacy
The 1l444 platform is strictly for adults aged 21 and above. 1l444 does not knowingly collect, process, or store personal data from individuals under the age of 21. If 1l444 becomes aware that personal data has been collected from a person under the age of 21 without parental or guardian consent, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has registered on the 1l444 platform, please contact [email protected] immediately so that we can investigate and take appropriate action.
11. Third-Party Links
The 1l444 platform may contain references to third-party services such as payment providers (bKash, Nagad, Rocket) or game technology providers (Pragmatic Play, Evolution Gaming). While 1l444 selects its third-party partners carefully and requires them to maintain appropriate data security standards, 1l444 is not responsible for the privacy practices of third-party services. Players who interact with third-party payment or game services should review those providers' own privacy policies to understand how they process personal data.
12. Changes to This Privacy Policy
1l444 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable law, or Platform features. The date of the most recent revision is displayed at the top of this page. Where a material change is made to this Policy — such as a new category of data being collected, a new purpose for processing, or a new category of third-party recipient — 1l444 will notify registered players by email prior to the change taking effect, where it is reasonably practicable to do so.
Your continued use of the Platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated Policy. If you do not agree with the changes, you should cease using the Platform and may request account closure by contacting [email protected]. We recommend reviewing this Policy periodically to stay informed of how 1l444 protects your personal data.
13. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 1l444 handles your personal data, please contact our support team. We are available 24 hours a day, 7 days a week, and aim to respond to all privacy-related enquiries within 2 hours. For formal data rights requests (access, rectification, erasure, restriction, or objection), please use the subject line "Data Rights Request" in your email so that it is routed to the correct team.
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